Everyone talks about customer journeys. We like to talk about shortening them. Understanding what motivates a customer every step of the way is valuable. What is even more valuable is understanding what can make them skip a few steps.
This goes well beyond the formula of the right message, at the right place, at the right time. It’s about creating things that are magnetic that grab the customer and turns them into fans.
We believe in the power of a brand and how it can make a customer skip that category search on Google. By building that emotional connection, we can make your competitor’s Adword strategy null and void.
People keep trying, and if you have enough money, you may even succeed. However, most people have finite budgets and limited windows to affect change, so we dig deep to find that nexus of an idea that lies at what your customer loves and your product does. By starting at such a meaningful place, we’re able to create things that are magnetic, shareable, and effective.
Our job is to deliver results, but it’s also to make our client’s life easier. We have always been known as that “go-to” agency for just that reason. It’s because we understand the big picture but also that there are many steps along the way where someone needs a win. We have been there for our clients through hurricanes and overnight mergers, and we pride ourselves on being the cape for our clients when they need us.
We often get described as “nice,” and we have no problem with that. When people feel heard and supported, it makes the whole process go smoother. And in turn, when people feel mistreated, they close up and slow down. Kindness is something we expect from the top-down in our organization, and ultimately, we expect the same from clients. We will stand up for kindness, because that is standing up for a better way.