Angie’s List
55% lift in
response rate
response rate
Challenge
Prior to working with BaM, Angie’s List was losing customers faster than they were gaining them. Their testimonial creative was no longer working like it used to, and younger audiences didn’t understand why one would pay for a “list” when there is the internet and social media.
Solution
We pivoted their messaging from the basic quality assurance message to one of ease and convenience. Our goal was to make the process feel faster and simpler than combing through the internet or getting one-off recommendations from friends. And emotionally, the creative was now driven by surprise, wonder and delight which made for spots that drew in the leads.
Let's talk!
Email
Location
325 E. Saint Joseph Street
Indianapolis, IN 46202-3389
Phone
317.423.1745
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