Bing
465% increase
in followers
year over year
in followers
year over year
Friction: Identity
Bing struggled to set itself apart from Google. In most consumer’s mind, it was a “me too” product at best and a butt of jokes at worst. In the world of social media, it was a brand with chronic negative aura.
Solution
We engaged with people around huge events in pop culture in meaningful ways by using their data and analytics to help provide fun and hopefully prescient insights. It spurred debate. It rallied fans. It put Bing in the middle of a conversation where they had never been before. From the Oscars to the NBA Finals, #BingPredicts made Bing relevant and ultimately helped quadruple their social following.
Let's talk!
Email
Location
325 E. Saint Joseph Street
Indianapolis, IN 46202-3389
Phone
317.423.1745