Microsoft Game Stack
70% growth in
awareness in
three days
awareness in
three days
Experiential
Challenge
Game Stack was a new collection of services that developers could use to build, host, publish and monetize games across PC, console and mobile platforms. Prior to the Game Developer Conference only 30% of developers in the gaming world were even aware of the existence of the platform.
Solution
People who build video games typically love gaming in general, and that extends to tabletop and role-playing games. So, we developed a card game that gamified building a video game. The GDC audience went crazy for it. All 4,500 copies were handed out with people begging via social to get their hands on one. By the end of the conference, 50% of the target audience were now aware of Game Stack and its capabilities.
Let's talk!
Email
Location
325 E. Saint Joseph Street
Indianapolis, IN 46202-3389
Phone
317.423.1745
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