Xbox Live
27% conversion
rate for
in-game
interstitials
rate for
in-game
interstitials
Challenge
Microsoft wished to unify all their gaming log-ins under the Xbox Live umbrella. This included even the casual games like Solitaire, Mine Sweeper and Sudoku that come with the Windows OS. Believe it or not, more people spend more time with Solitaire than they do with almost every other piece of PC software.
Solution
Our research revealed that folks who play these casual games love their awards and badges. Therefore, we centered the campaign around the reassurance that signing up for Xbox Live wouldn’t erase them. Even the bear is a reference to recognitions you received in the Klondike version of Solitaire.
Digital


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Phone
317.423.1745