Xbox Live
27% conversion
rate for
in-game
interstitials
rate for
in-game
interstitials
Challenge
Microsoft wished to unify all their gaming log-ins under the Xbox Live umbrella. This included even the casual games like Solitaire, Mine Sweeper and Sudoku that come with the Windows OS. Believe or not, more people spend more time with Solitaire than they do with almost every other piece of PC software.
Solution
Our research revealed that folks who play these games a lot are serious about their awards and badges. Therefore, we centered much of the campaign around these achievements as a reassurance that they wouldn’t go anywhere when they signed up for Xbox Live. Even the bear is a reference to recognitions you received in the Klondike version of Solitaire.
Digital
Let's talk!
Email
Location
325 E. Saint Joseph Street
Indianapolis, IN 46202-3389
Phone
317.423.1745