rate for
in-game
interstitials
Microsoft wished to unify all their gaming logins under the Xbox Live umbrella. This included even the casual games like Solitaire, Mine Sweeper and Sudoku that come with the Windows OS. Believe it or not, more people spend more time with Solitaire than they do with almost every other piece of PC software. Our research also revealed these folks love all the awards and badges they accumulate while playing these games. There was fear that signing up for Xbox would reset all their trophies.
We centered the campaign around the trophies and badges. Every single award on the wall related to an accolade you could have earned in these casual games. Even the bear is a reference to recognitions you received in the Klondike version of Solitaire. The message reassured customers that this essential feature would not be reset.
