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Robot vacuum cleaners have been around for 20 years, and in that time, their primary consumer have remained techies or smart home enthusiasts. ECOVACS and their competitors were all vying for this relatively small target audience. Messaging had become increasingly feature-focused as they all tried to “one-up” each other. Meanwhile, the average consumer didn’t even know that there were models that could vacuum and mop—a feature that had been around for years.
Get outside the “tech space” and position a robot vacuum as a wellness product (a much larger target market.) So much of what a robot vacuum does is alleviate stress, because it removes the perpetual chore of vacuuming and mopping your home. An even more powerful wellness benefit is that it changes how you feel about your family. Instead of seeing them as another mess waiting to happen, they remain those near and dear to you.