in international
sales volume
Robot vacuum cleaners have been around for 20 years, and in that time, their primary consumer have remained techies or smart home enthusiasts. To the average consumer, they didn’t see the value of spending money on a device (especially ones costing $1500) that replaced a simple chore like vacuuming. In fact, the average consumer had lost so much interest in the category that they didn’t even know there were models that could both vacuum and mop.
We had to shift focus from the value of replacing a minor chore to how doing that chore made you feel about your family. Vacuuming isn’t that big a deal, but your son who drops crumbs right after you do it can really get on your nerves. Mopping is a pretty big deal, so anyone who ruins that just-mopped-feeling isn’t going to be on your favorite’s list. ECOVACS lets you not only avoid the hassle, but it also turns the mess monsters back into the family you love.